Listar por tema "customer journey mapping"

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Applying customer journey mapping in social marketing to understand salt-related behaviors in cooking. A case study

Cateriano-Arévalo, E.; Saavedra García, Lorena María; Ponce-Lucero, V.; Miranda, J. Jaime (MDPI, 2021)

Worldwide, salt consumption exceeds the World Health Organization’s recommendation of a daily intake of 5 g. Customer journey mapping is a research method used in market research to understand customer behaviors and ...