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Direct to consumer advertising on websites of Peruvian naturopathic pharmacies

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dc.contributor.author Lopez, C. E.
dc.contributor.author Mosquera, S.
dc.contributor.author Taype-Rondan, A.
dc.date.accessioned 2019-01-25T17:02:40Z
dc.date.available 2019-01-25T17:02:40Z
dc.date.issued 2017
dc.identifier.uri https://hdl.handle.net/20.500.12866/4973
dc.description.abstract Direct-to-consumer advertising (DTCA) of pharmaceuticals is undertaken by pharmaceutical companies in order to encourage the consumption of medications. The US Food and Drug Administration (FDA) classifies DTCA into three types: (1) reminder advertisements contain the name of a drug only and are designed to reinforce brand recognition; (2) help-seeking advertisements contain information about a disease or condition without mentioning a particular treatment; (3) product-claim advertisements contain specifically effective and safe information about drug products and display ads that contain the names of them, indications, and information about their safety and effectiveness... en_US
dc.language.iso eng
dc.publisher BMJ Publishing Group
dc.relation.ispartofseries European Journal of Hospital Pharmacy
dc.rights info:eu-repo/semantics/restrictedAccess
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
dc.subject Pharmacology & Pharmacy en_US
dc.title Direct to consumer advertising on websites of Peruvian naturopathic pharmacies en_US
dc.type info:eu-repo/semantics/article
dc.identifier.doi https://doi.org/10.1136/ejhpharm-2016-000897
dc.subject.ocde https://purl.org/pe-repo/ocde/ford#3.01.05
dc.relation.issn 2047-9964


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