Direct to consumer advertising on websites of Peruvian naturopathic pharmacies

Taype-Rondan, A.; Lopez, C. E.; Mosquera, S.

dc.contributor.author	Lopez, C. E.
dc.contributor.author	Mosquera, S.
dc.contributor.author	Taype-Rondan, A.
dc.date.accessioned	2019-01-25T17:02:40Z
dc.date.available	2019-01-25T17:02:40Z
dc.date.issued	2017
dc.identifier.uri	https://hdl.handle.net/20.500.12866/4973
dc.description.abstract	Direct-to-consumer advertising (DTCA) of pharmaceuticals is undertaken by pharmaceutical companies in order to encourage the consumption of medications. The US Food and Drug Administration (FDA) classifies DTCA into three types: (1) reminder advertisements contain the name of a drug only and are designed to reinforce brand recognition; (2) help-seeking advertisements contain information about a disease or condition without mentioning a particular treatment; (3) product-claim advertisements contain specifically effective and safe information about drug products and display ads that contain the names of them, indications, and information about their safety and effectiveness...	en_US
dc.language.iso	eng
dc.publisher	BMJ Publishing Group
dc.relation.ispartofseries	European Journal of Hospital Pharmacy
dc.rights	info:eu-repo/semantics/restrictedAccess
dc.rights.uri	https://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
dc.subject	Pharmacology & Pharmacy	en_US
dc.title	Direct to consumer advertising on websites of Peruvian naturopathic pharmacies	en_US
dc.type	info:eu-repo/semantics/article
dc.identifier.doi	https://doi.org/10.1136/ejhpharm-2016-000897
dc.subject.ocde	https://purl.org/pe-repo/ocde/ford#3.01.05
dc.relation.issn	2047-9964