Universidad Peruana Cayetano Heredia
Direct to consumer advertising on websites of Peruvian naturopathic pharmacies
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| dc.contributor.author | Lopez, C. E. | |
| dc.contributor.author | Mosquera, S. | |
| dc.contributor.author | Taype-Rondan, A. | |
| dc.date.accessioned | 2019-01-25T17:02:40Z | |
| dc.date.available | 2019-01-25T17:02:40Z | |
| dc.date.issued | 2017 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12866/4973 | |
| dc.description.abstract | Direct-to-consumer advertising (DTCA) of pharmaceuticals is undertaken by pharmaceutical companies in order to encourage the consumption of medications. The US Food and Drug Administration (FDA) classifies DTCA into three types: (1) reminder advertisements contain the name of a drug only and are designed to reinforce brand recognition; (2) help-seeking advertisements contain information about a disease or condition without mentioning a particular treatment; (3) product-claim advertisements contain specifically effective and safe information about drug products and display ads that contain the names of them, indications, and information about their safety and effectiveness... | en_US |
| dc.language.iso | eng | |
| dc.publisher | BMJ Publishing Group | |
| dc.relation.ispartofseries | European Journal of Hospital Pharmacy | |
| dc.rights | info:eu-repo/semantics/restrictedAccess | |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/deed.es | |
| dc.subject | Pharmacology & Pharmacy | en_US |
| dc.title | Direct to consumer advertising on websites of Peruvian naturopathic pharmacies | en_US |
| dc.type | info:eu-repo/semantics/article | |
| dc.identifier.doi | https://doi.org/10.1136/ejhpharm-2016-000897 | |
| dc.subject.ocde | https://purl.org/pe-repo/ocde/ford#3.01.05 | |
| dc.relation.issn | 2047-9964 |
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