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The effect of changes in visibility and price on fruit purchasing at a university cafeteria in Lima, Peru

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dc.contributor.author Cárdenas García-Santillán, María Kathia
dc.contributor.author Benziger, Catherine P.
dc.contributor.author Pillay, Timesh D.
dc.contributor.author Miranda, J. Jaime
dc.date.accessioned 2019-02-06T14:53:34Z
dc.date.available 2019-02-06T14:53:34Z
dc.date.issued 2015
dc.identifier.uri https://hdl.handle.net/20.500.12866/5410
dc.description.abstract OBJECTIVE: To determine the effect of increasing fruit visibility, adding information and lowering price on fruit purchasing at a university cafeteria in Lima, Peru. DESIGN: Quasi-experimental pilot study of a three-phase stepped intervention. In Phase 1, fruit was displayed >3 m from the point of purchase with no additional information. Phase 2 consisted in displaying the fruit near the point of purchase with added health and price information. Phase 3 added a 33% price reduction. The duration of each phase was 3 weeks and phases were separated by 2-week breaks. Primary outcomes were total pieces of fruit and number of meals sold daily. SETTING: A university cafeteria in Lima, Peru. SUBJECTS: Approximately 150 people, students and non-student adults, who purchased food daily. Twelve students participated in post-intervention interviews. RESULTS: Fruit purchasing doubled from Phase 1 to Phase 3 (P<0.01) and remained significant after adjusting for the number of meals sold daily (P<0.05). There was no evidence of a difference in fruit sold between the other phases. Females purchased 100% of the fruit in Phase 1, 82% in Phase 2 and 67% in Phase 3 (P<0.01). Males increased their purchasing significantly between Phase 1 and 3 (P<0.01). Non-student adults purchased more fruit with each phase (P<0.05) whereas students did not. Qualitatively, the most common reason for not purchasing fruit was a marked preference to buy unhealthy snack foods. CONCLUSIONS: Promoting fruit consumption by product placement close to the point of purchase, adding health information and price reduction had a positive effect on fruit purchasing in a university cafeteria, especially in males and non-student adults. en_US
dc.language.iso eng
dc.publisher Cambridge University Press
dc.relation.ispartofseries Public Health Nutrition
dc.rights info:eu-repo/semantics/restrictedAccess
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
dc.subject Health en_US
dc.subject Peru en_US
dc.subject Adolescent en_US
dc.subject Adult en_US
dc.subject Female en_US
dc.subject Humans en_US
dc.subject Male en_US
dc.subject Young Adult en_US
dc.subject Sex Factors en_US
dc.subject Snacks en_US
dc.subject Students en_US
dc.subject Health promotion en_US
dc.subject Awareness en_US
dc.subject Commerce en_US
dc.subject Diet/economics en_US
dc.subject Food Preferences en_US
dc.subject Food Services en_US
dc.subject Fruit en_US
dc.subject Universities en_US
dc.subject Choice Behavior en_US
dc.subject Consumer Behavior en_US
dc.subject Food accessibility en_US
dc.subject Food Labeling en_US
dc.subject Fruit en_US
dc.subject Price en_US
dc.title The effect of changes in visibility and price on fruit purchasing at a university cafeteria in Lima, Peru en_US
dc.type info:eu-repo/semantics/article
dc.identifier.doi https://doi.org/10.1017/S1368980014002730
dc.subject.ocde https://purl.org/pe-repo/ocde/ford#3.03.05
dc.subject.ocde https://purl.org/pe-repo/ocde/ford#3.03.04
dc.relation.issn 1475-2727


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