Universidad Peruana Cayetano Heredia

Relationship between marketing to children on food labeling and critical nutrient content in processed and ultra-processed products sold in supermarkets in Lima, Peru

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dc.contributor.author Torres-Schiaffino, D.
dc.contributor.author Saavedra García, Lorena María
dc.date.accessioned 2020-12-14T16:10:19Z
dc.date.available 2020-12-14T16:10:19Z
dc.date.issued 2020
dc.identifier.uri https://hdl.handle.net/20.500.12866/8828
dc.description.abstract Consumption of ultra-processed foods has increased alarmingly, representing a risk to children’s health. Different techniques in marketing to kids (M2K) used on food labels are influencing the purchasing decisions of these products. This study aims to provide useful information about M2K found in labeling of food products sold in a supermarket chain in Lima, Peru and to determine its relationship with critical nutrient content. This was an observational, correlational, descriptive study. Data were collected by photographing the front-of-pack (FoP) of 2747 product labels sold in three supermarkets in Lima, but only those that met all the inclusion criteria were evaluated (n = 1092). A relationship was found between the use of techniques in marketing to kids and the level of critical nutrient regarding saturated fat (PR = 0.56; CI95%: 0.52–0.63), total sugar (PR = 1.70; CI95%: 1.64–1.77), and sodium (PR = 1.05; CI95%: 1.03–1.07). Particularly with sugar, the presence of M2K is a risk factor. New regulatory policies for the use of these food labeling techniques should be implemented to improve children’s health at the population level. en_US
dc.language.iso eng
dc.publisher MDPI
dc.relation.ispartofseries Nutrients
dc.rights info:eu-repo/semantics/restrictedAccess
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
dc.subject food labeling en_US
dc.subject marketing en_US
dc.subject M2K en_US
dc.subject ultra-processed food en_US
dc.subject children en_US
dc.title Relationship between marketing to children on food labeling and critical nutrient content in processed and ultra-processed products sold in supermarkets in Lima, Peru en_US
dc.type info:eu-repo/semantics/article
dc.identifier.doi https://doi.org/10.3390/nu12123666
dc.subject.ocde https://purl.org/pe-repo/ocde/ford#4.04.01
dc.subject.ocde https://purl.org/pe-repo/ocde/ford#3.03.04
dc.relation.issn 2072-6643


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